Why We Need Open Science Communication Experts

Michela Vignoli; Jan Rörden

doi:10.31263/voebm.v72i2.3049

Authors

Michela Vignoli AIT Austrian Institute of Technology GmbH https://orcid.org/0000-0002-9495-5697
Jan Rörden AIT Austrian Institute of Technology GmbH https://orcid.org/0000-0002-5824-8397

DOI:

https://doi.org/10.31263/voebm.v72i2.3049

Keywords:

Open Science, science communication, social media, Web 2.0, public relations, developing roles

Abstract

The changing open science landscape leads to new requirements and expectations in terms of dissemination, communication and outreach. With the increasing importance of micro blogging, social media and other interactive Web 2.0 channels for communicating research outcomes to target audiences outside academia, pressure on researchers to apply more marketing-oriented communication strategies and produce related content increases. In this paper we discuss how research dissemination and communication as well as the roles of researchers and science communicators are transforming in an open science context. We argue that the introduction of new science communication roles and positions is necessary to solve current gaps in public science communication.

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