The digital traces of Verhaberung

Political scandals and the (hidden) networks of politicians and journalists in Austria

Autor/innen

  • Thomas Birkner Deparment of Communication, University of Salzburg
  • Christian Wasner Department of Communication, University of Salzburg, Austria
  • Alessandra Colaceci School of Management, LUISS Guido Carli, Rome, Italy

DOI:

https://doi.org/10.25365/mz-2026-42-1-4

Schlagworte:

political communication, chancellors, journalism, mediatization, networks, digital traces

Abstract

This paper provides an overview of the historical and contemporary, sometimes scandalous, relations between Austrian chancellors and the media, with a particular emphasis on the digital and analogue networks shaping political communication from 1945 to 2025. Using a historical-comparative approach, we analysed the media interactions of all 20 Austrian chancellors, highlighting the evolution from personal, analogue contacts to digitally mediated networks. The study situates recent scandals surrounding former chancellor Sebastian Kurz within this broader context, illustrating how private digital communications and public social media engagement have transformed media-politics dynamics. The Austrian concept of Verhaberung, denoting the entanglement of political elites and media actors, is revisited in light of these developments. Based on a media historical adaption of mediatization theory, we try to demonstrate the advantages and challenges of communication network research through the growing visibility and complexity of media influence on political leadership and vice versa. These first insights underscore the need for communication-historical reassessments to safeguard journalistic independence in Austria’s increasingly digitized political landscape.

Autor/innen-Biografien

Thomas Birkner, Deparment of Communication, University of Salzburg

Prof. Dr. heads the Department of Journalism in the Faculty of Communication Studies at the University of Salzburg. His research focuses on journalism studies, political communication, communication history, and sports communication. Research projects funded by the DFG and RTR: “Media Biographies of the German Chancellors,” “The Century of Journalism,” “Digital Influence Austria.”

https://orcid.org/0000-0002-0818-3062

Christian Wasner, Department of Communication, University of Salzburg, Austria

BA and MA in Communication Studies from the Department of Communication at the University of Salzburg. He is interested in the relationship between politics and the media, digital journalism, and processes that threaten democracy. Since 2025, he has been working for the online medium SALZBURG24.

https://orcid.org/0009-0007-7214-9049

Alessandra Colaceci, School of Management, LUISS Guido Carli, Rome, Italy

BA in Communication Studies from the Department of Communication at the University of Salzburg. She contributed to the Reuters Digital News Report and researched the relationship between Italian organized crime and the media. Currently, she’s a Master’s student in International Management at LUISS Guido Carli, Rome, where her focus is on digital innovation in marketing.

https://orcid.org/0009-0006-0409-0594

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Veröffentlicht

2026-09-14

Zitationsvorschlag

Birkner, T., Wasner, C., & Colaceci, A. (2026). The digital traces of Verhaberung: Political scandals and the (hidden) networks of politicians and journalists in Austria. Medien & Zeit. Kommunikation in Vergangenheit Und Gegenwart, 41(2), 21–32. https://doi.org/10.25365/mz-2026-42-1-4

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