Business Research. Was? Warum? Wohin?

Birgit Bauer

doi:10.31263/voebm.v71i3-4.2151

Authors

Birgit Bauer Bauer Business Research e.U.

DOI:

https://doi.org/10.31263/voebm.v71i3-4.2151

Keywords:

Business Research, Business Information, Business Intelligence, Market Research, Information Professional, Informationbrokering, Info-Broker, Content marketing, Social Media, Outsourcing, Off shoring

Abstract

In the last decades of globalization and the internet boom, business research has become established. Not only with big corporations, but also with company founders or small and medium-sized enterprises. It is not a “nice to have” but has become essential in today's business. Just two decades ago a lot of information was difficult and expensive to get. Today, digitalization and the internet are a rich source of information. What are typical questions? What sources of information get used? How has business research changed in recent decades? What are current developments?

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